Marina from ClearLine was at the Ft Lauderdale Boat Show in Florida at the end of October supporting our client McMurdo, one of the world’s leading manufacturers of emergency distress beacons, VHF radios and NAVTEX. Despite the economic downturn that is being suffered in the USA, there was a good turnout at the show and continuing and growing interest in McMurdo’s products, especially the handheld Personal Location Beacons (PLBs) which can get you rescued anywhere in the world.
ClearLine plays an important role in supporting our clients’ distributors through our PR and marketing communications, and one of our key tasks at the show was to liaise closely with McMurdo’s US distributor Revere Supply Inc to discuss future marketing and publicity planning. ClearLine has a powerful database of press contacts both in printed and online media in the USA, including marine, aviation, commercial maritime activity, outdoor adventurers and other sports, and our international press release programme ensures distributors are thoroughly supported in their key role – to sell products – by a robust and successful PR programme.
