We’ve been a bit quiet on the blog recently. The convenience and immediacy of Twitter (www.twitter.com/clearcomms) is very seductive and sometimes it’s hard to find the time to bash out something longer.
However, apart from being tied up with working with our clients to prepare for the new show season we are experiencing a sudden demand for case studies – specifically client case studies that allow sales personnel to demonstrate to potential new customers projects on which they have previously worked. It’s not rocket science, but in these tough times everyone’s pulling out the stops to win new business and a set of nicely designed, professionally laid out case studies not only has infinitely more impact than a brochure containing a list of goods and services, but also in themselves say something about a company’s pride in its work and attention to detail.
